Xbox has started a new initiative called Project Amplify.
Project Amplify has been launched as a part of the National Historically Black Colleges and Universities (HBCU) week in the United States. Project Amplify is a “video series that aims to magnify Black voices within Xbox to inspire, educate and motivate youth across the US to aspire towards careers in the gaming industry through real-life storytelling from Black leaders and employees across the Xbox ecosystem.”
The Project Amplify video series consists of fourteen Black Xbox employees who share their experiences within Xbox to advise the youth in the industry. All fourteen xbox employees share their career highlights and insight about their job, encouraging the youth to apply for their dream job.
Xbox shared a teaser of Project Amplify where they said, “This video series is meant to educate youth on the diversity of roles within the gaming industry, while highlighting some of the Black people who are working in those roles, daily,”
In Project Amplify, James Lewis, a senior business development manager at Xbox, said “In my early years I was more focused on what not to do versus what I could be,” he stated. “It wasn’t until my adult years that I learned to leverage my passion for games into a career. I am now incredibly thankful to be celebrating 10+ years in my dream career and I hope Project Amplify inspires people to dream and take action toward their own goals. As my coaches and mentors would say, ‘play to win instead of playing to not lose.'”
Xbox aims to empower students. To do that, they partnered with the 2022 Revolt Summit x AT&&T to provide a two-day event that starts on the 24th of September, where they can interact with the students and encourage gaming enthusiasts to join their project.